The Orlando Museum of Art (OMA, we, or us) is
committed to protecting and respecting your privacy.
This policy explains how we use any personal information
that you provide to us. Please read it carefully. We may change this policy. We
will post any changes on this page, so please check back frequently.
INFORMATION WE MAY COLLECT FROM
We may collect and process the following information
Information you provide to us
You may provide us with information in several ways,
including by filling in forms on our websites, social media pages, apps, or by
corresponding with us by phone, email, and live chat. The personal information
that you provide may include your name, address, email address, phone number,
and other information about you to enable us to provide you with information on
our products and services.
Information we collect about you
When you use our websites or apps, we automatically collect information about
your device, including your IP address, information about your visit (including
how you got to our websites) and how you use our services. We may combine this
information with other information you have provided to us or which we have
received from other sources.
Information we receive from other sources
If you use any of the other websites or services affiliated with the Orlando
Museum of Art, we may receive information about you or your device in relation
to that use, including your IP address, and information about your visits. We
work closely with third parties (for example, business partners, advertising
networks, analytics providers, and search information providers) and may receive
information about you from them. This could include socio-demographic
information and information about your likely interests based on your previous
web browsing and purchases. We may combine this information with other
information you have provided to us or which we collected about you.
HOW WE USE YOUR PERSONAL
We use personal information about you in connection with
the following purposes:
<![endif]>Providing our services to you and
fulfilling your requests
<![endif]>Marketing and advertising
<![endif]>Providing you and others with information
about goods and services that we offer that we think may interest you or them,
which may be based on inferences about your or their likely interests based on
your activity on websites operated by [the Orlando Museum of Art or third
<![endif]>Customizing or enhancing your experience
of our services, which may use inferences about your likely interests based on
your activity on websites operated by the Orlando Museum of Art or third
<![endif]>Delivering relevant advertising to you on
websites operated by the Orlando Museum of Art or third parties or in direct
communications from us, which may use inferences about your likely interests
based on your activity on websites operated by the Orlando Museum of Art or
<![endif]>Measuring and understanding the
effectiveness of advertising we serve to you and others.
<![endif]>Service improvement and account
<![endif]>Ensuring that our content is presented in
the most effective manner for you and your device.
<![endif]>Administering our websites and apps and
for internal business administration (for example, troubleshooting, data
analysis, testing, research, statistical and survey purposes).
<![endif]>Protecting our interests and those of
third parties and as part of our efforts to keep our services safe and secure.
<![endif]>Managing and operating your account with
LEGAL BASIS FORPROCESSING
Our legal basis for processing your personal information
for the purposes described above will typically be one of the following:
It is necessary for us to process your personal information to perform a
contract to which you are a party, or to take steps at your request prior to
you entering a contract.
You have consented to us using your personal information for this purpose (for
example, when you create an account with us, agree to receive marketing emails
from us or create an alert). You can withdraw your consent at any time by
It is in our legitimate interests to use your personal information to operate,
improve and promote our services (for example, when we customize your
experience of our services or use your information for analytics purposes) and
to protect our business. Sometimes, we may process your personal information
when it is in the legitimate interests of another company, such as another
Orlando Museum of Art Company.
It is necessary for us to use your personal information for us or another
Orlando Museum of Art Company to comply with a legal obligation.
SHARING YOUR PERSONAL
We share IT infrastructure with other Orlando Museum of
Art Companies, and so we may share your personal information with those
Companies to help store your data efficiently and securely. Other Companies may
access your personal information to help provide you with services that you
request from those Companies and to provide you with relevant recommendations
of other Orlando Museum of Art services and products. These recommendations may
use inferences about your interests based on your activity on our websites and
apps and on other websites and apps operated by other Companies.
We may also share your personal information with third
parties in the following circumstances:
Our service providers: to help us run
our business and perform services you request
We may provide your personal information to our business partners, suppliers
and subcontractors who provide services to us or where necessary to perform a
service that you have requested.
Advertisers and advertising networks: to serve relevant adverts to you and others
We may provide your personal information to our partner advertisers and
advertising networks that require that information to select and serve relevant
adverts to you and others.
Analytics and search engine providers: to help us improve our services
We may provide information about your visit to analytics and search engine
providers to help us improve and optimize our services. We generally only share
this information in a form that does not directly identify you.
To comply with a legal obligation
We may disclose your personal information if required to do so by law or in
response to a request from law enforcement or another regulatory authority. We
may disclose your personal information to enforce our agreements with you or to
protect the rights, property or safety of the Orlando Museum of Art, its users,
or others. This includes sharing personal information with other organizations
for fraud prevention purposes.
STORING YOUR PERSONAL
We keep your personal information for as long as is
necessary for the purposes for which it is processed. These periods vary
depending on the nature of the information and your interactions with us. You
can delete your information at any time by contacting email@example.com
OPTING OUT OF COLLECTION OF
INFORMATION BY THIRD PARTY ADVERTISERS
Our third-party advertisers and advertising network
providers (Ad Providers) may provide you with ads on our websites and
apps or on other websites. To make those ads more relevant and help measure
They record your activity (including pages visited) and estimate what
information interests you most. They use this information in accordance with
their own privacy policies.
You have the right to ask us not to process your personal
information for marketing purposes. You can do this at any time by clicking on
the unsubscribe link in any marketing email we send you. You can also
opt out of marketing by contacting firstname.lastname@example.org.
Data protection law gives you the right to access your
personal information, to object to the use of your personal information for
certain purposes, and the right to erase, restrict or receive a
machine-readable copy of your personal information. You can access, update, and
delete your Orlando Museum of Art account information by contacting
We will handle your request in accordance with the law.
This means there may be legal reasons why we cannot fulfill all requests.
LINKS TO THIRD-PARTY WEBSITES
Our websites and apps may contain links to other
not accept liability for the content of any other website. Please check the
way in which the Orlando Museum of Art processes your personal information, you
can contact email@example.com.
Updated: July 23, 2018